The Future is Calling - iPhone spec ad soars
Home » The Future is Calling - iPhone spec ad soars
Amongst the storm of commercials for the Apple iPhone created by itsgrowing fan-base, comes this gem from director Ryan Landels. A spec addone as a collaboration with producer Christina Ferguson and visualeffects artist Phil Broste, "the Future is Calling" borrows from themovie 2001: A Space Odyssey, cutting together a shortened version of anexisting sequence. The Monolith, from the film, was the perfectstand-in for what would be images of the iPhone rendered in 3D andcomposited into the scenes.
Many of the animations of the iPhone wereavailable on Apple's website, and represented some of the onlyavailable material in creating this impressive piece. Whereappropriate, an assortment of adjustments were made, including addingthe moonlandscape to Google maps and changing the Caller ID to read"Mission Control". Voice over talent Chris Smith, Buzz Hays, Jo Leon,and Stephanie lent their talents to the production during a 10-hourrecording and mixing session.
A day after posting the video to YouTube, the spot had been viewed over 100,000 times , having appeared on popular websites like Gizmodo, AdFreak, NotCot, and the Secret Diary of (Fake) Steve Jobs as well other various other website around the web. Feedback has come in from as far away as Italy, Spain, France, and Germany and Landels has been more than happy to receive it. Scroll down to view the ad on YouTube.
iTalk - Christopher Desantis
The response to this ad is reminescent of another popular iPhone ad created in the summer of 2006 by Christopher and Greg Desantis. In the spec commercial, they posed the idea that the iPhone would be called the iTalk, and that it would involve a "flip" mechanism allowing its full touchscreen to be protected when not in use. The video also featured the hypnotic music of Zero 7, performing their song "In the Waiting Line ". The ad was so popular that it garnered over a half million views in a very short time, eventually being mentioned even in mainstream print publications like the New York Times and Stuff Magazine. A veritable bounty of attention for an expert presentation of an imaginary product that had yet been announced.
These and others like it definitely comprise a wealth of free advertisement for Apple.